Creating Effective Website Content
Relevant content is critical for a successful online presence in every industry. Here at Image Management, we have worked with and created content for contractors, attorneys, accountants, physicians, landscapers, churches, schools, manufacturers, and a variety of other international, regional and local businesses. However, we know that no matter the industry, the audience of the website content remains the same. Your organization's current and potential clients need to be the focus.
More and more users are looking to the internet for the answers to their questions, including what programs are offered at the local gym, where to eat when traveling, or where to get custom parts manufactured. In order to have users visit your website, you must answer their questions, and search engines must know you have the answers. Many people and other online marketing companies think more content is the key to being at the top of search results. However, the truth is, there is no set formula for the right amount of content. The real key to being found on search engines is the quality and relevance of your content to the questions being searched.
Our Content Creation Process
Our content creation team will work to ensure your content is original, high-quality, and optimized. Optimized content is written for the user, but also in a way that search engines can understand the focus and relevance of the website and individual pages. We will begin by discussing your business's services and/or products with you to better understand what you have to offer, as well as what sets you apart from the competition. We will then research to see what keywords and phrases are trending in searches for your industry. The last step in our process is to then write the content around those keywords to ensure user-friendliness and search engine comprehension.
Beyond your website pages and product content is your site's news feed. A website news feed is sometimes referred to as a blog. The term “blog” comes with a negative connotation of being an open forum for people to make comments, be it positive or negative. A news feed eliminates the commenting capability while retaining the ability to make timely news posts and add new, quality content to a website. Companies that regularly post generate 5 times more traffic than companies who don’t take advantage of their news feed.
Our content creation team will work together with our web developers and graphic designers to help improve your website's search engine optimization (SEO) and make your branding as fruitful as possible. We know you are busy, so contact us today to have us optimize your content for you and help answer your current and potential clients' questions.