"When people have to wait for a site to load for too long, they abandon what they were clicking on. As many as 40% of website visitors abandon a site after 3 seconds of delay," Facebook developers stated in a blog post.
In the next couple of months, Facebook is redesigning their news feed to promote websites that load quickly and downgrade websites that take too long.
Facebook explained how they had heard from people how frustrating it is to click on a link that leads to a web page that loads too slow.
"Factors such as a person's current network connection and the general speed of the corresponding webpage will be considered," they explained.
If Facebook discovers you have a fast loading link involved in your post, it will be promoted much higher than if it takes 1... 2... 3 seconds.
Facebook wants to stay relevant by rewarding fast-loading websites. Does your website load fast enough? If not, our crew at Image Management can help!
Published on September 1, 2017