Stamping Out A New Brand

September 08, 2015

Wisconsin Metal Products has been providing quality metal stamping services to its customers for 100 years. To celebrate this milestone and revitalize their branding, WMP turned to Image Management.

The process started with the development of a new logo reflecting modern techniques while referencing WMP's rich history. The logo was only the first step in the branding process for Wisconsin Metal Products. Image Management worked side by side WMP staff in the development of a brochure discussing their history, facilities, and capabilities. 

New photography shot onsite by Image Management accompanied historical selections spanning WMP’s 100 years. Historical photography was enhanced and revitalized by Image Management’s photo retouchers ensuring optimal visibility and clarity. These selections were not only used in the brochure. Framed prints produced by Image Management showcasing the historical selections now adorn the newly remodeled offices of Wisconsin Metal Products.

Wisconsin Metal Products will continue the process of rebranding through the commission of a new sign and an updated website using the logo and themes developed for the brochure. All of this started with a new logo. The evolution of a company’s brand comes naturally thereafter.

Image Management is proud to have partnered with Wisconsin Metal Products providing design, photography, retouching, print, and forthcoming web support.


Wisconsin Metal Products Logo Designed by Image Management