Google AdsGoogle Partner - Specialized in Search Ads

The first place people turn to when searching for a product or service is the internet. Google is the new phone book and your company needs to appear on that first page of results in order to receive traffic to your site and any potential leads. Google Ads campaigns, formerly Google AdWords, can help your website appear on the first page of Google. Let Image Management be your partner in the development of a successful, cost effective campaign. We are a certified Google Ads Partner with dedicated SEM specialists on staff that specialize in both Search and Display Advertising.​

Google Search Ads are paid listings within search results that typically appear at the top or bottom of the first page. A set monthly deposit is put into place to maintain the program. Search results (impressions) are free and provide exposure for your business or organization. Funding is only deducted from the monthly deposit when the ad is clicked leading the visitor to your website.

Google Display Ads are setup similarly but are image ads that can appear on over two million websites. The difference is that display ads are shown to users that may be interested generally in your company's products or services, whereas Search Ads targets users that are actively searching.

To learn more about how a Google Ads program works and some important metrics, watch the video below:

Below are the definitions of some terms:

  • Impressions - number of times your ad appears following a search for a targeted phrase.
  • Clicks - number of times your ad is clicked following an impression.
  • Average Placement - position an ad appears when searching for your phrase.

Google AdWords Reseller

To start the Google Ads campaign process, Image Management asks for the following information from clients:

  • 6-12 key search terms that are associated with the business, services, and/or products
  • Geographic location the ads will appear within (cities, counties, states, worldwide, etc.)
  • Desired monthly budget

We then determine the most searched keywords that will likely result in clicks and added traffic to your website. From there, our specialists create captivating ads using your search terms. These ads will appear on the first page of Google search results.

As Google is the leading authority in search engine rankings, advertising dollars are better spent with Google Ads as opposed to other online services such as Yellow Page or Yellow Book directories. Unlike providers such as Yellow Pages, Yellow Book, or Hibu, Image Management provides monthly plans without long term commitments or contracts. Weekly performance reports and ongoing campaign maintenance is also provided to ensure funding and key search terminology are being utilized effectively.

Contact Image Management today to setup a Google Ads campaign.