Creating Effective Website Content
Relevant content is critical for a successful online presence. Here at Image Management, we have worked with contractors, attorneys, accountants, physicians, landscapers, churches, schools, manufacturers, and a variety of other international, regional and local businesses.
More and more users are looking to the internet for their answers, whether it be the programs offered at the local gym, where to eat when traveling, or where to get custom parts manufactured. In order to have those users visit your website, you must answer those questions, and search engines must know you have the answers. Many people and other online marketing companies think more content is the key to being at the top of search results. However, the truth is, there is no set formula for the right amount of content. The real key is that the verbiage is quality, relevant content to boost SEO.
Our Content Creation Process
Our content creation team will work to ensure your content is original, high-quality, and optimized. Optimized content is written for the user, but also in a way that search engines can understand the focus and relevance of the site and pages. We will begin by talking with you to discover and understand your business's services and/or products. We will then research to see what keywords and phrases are trending in searches for your industry. The last step in our process is to then write the content around those keywords to ensure user-friendliness and search engine comprehension.
Beyond your website pages and product content is your site's news feed. A website news feed is sometimes referred to as a blog. The term “blog” comes with a negative connotation of being an open forum for people to make comments, be it positive or negative. A news feed eliminates the commenting capability while retaining the ability to make timely news posts and add new, quality content to a website. Companies that regularly post generate 5 times more traffic than companies who don’t take advantage of their news feed.
Our content creation team will work together with our web developers and graphic designers to help raise your website's search engine optimization (SEO) and make your branding as fruitful as possible. All sites designed and built by Image Management come standard-equipped with an integrated website editor that allows you to make easy updates to the content. If you are too busy, allow us to optimize your content for you.