A well designed website is only as valuable as its placement within search results from Google, Bing, or Yahoo. Placement on the first page of these search engines is critical when presenting a business, showcasing services, or selling products.
The vast number of techniques and practices that can be utilized to help enhance a website’s search engine placement can be overwhelming. Certain practices deemed vital by one agency may be considered inconsequential by another agency, causing confusion for an average business owner simply looking to increase their website traffic.
Over the years, clients have asked what exactly search engines are looking for when presenting search results. As noted previously, there are many factors at play, but we have complied five vital items search engines consider when ranking a website.
Search engines tend to provide higher placement for websites that have enjoyed an online presence for many years. New businesses without an established website presence will not immediately display on the first page of search results. This process may take a few months to a few years.
Search engines scan the entirety of a website for common search terms. Websites will not produce viable search engine results for terms that have little to no presence. If, for example, the website should display in searches for “window tinting”, it is critical for this term to be used generously throughout the content.
Longevity and well-defined content are great, but a dormant website begins to loose its favor with search engines. Adding new, search term-focused content to a website on a regular basis is very important. Search engines scan websites regularly to see if new text and information have been added in order to provide users with the best possible search results.
Search engines typically rank websites with ample traffic on the first search result page. Websites that are presented on the first search result page tend to have higher traffic. This can present a frustrating conundrum for a new website trying to place higher within search results. Encouraging customers to visit a website through marketing, social media, or online advertising can help increase traffic and overall search engine ranking.
How customers are visiting a website is also a critical factor. In searches on mobile devices, Google is now promoting websites that are optimized for mobile browsers and downgrading websites that do not utilize responsiveness. Learn more about Mobile Optimization.
Having a website featured on social media, Google My Business listings, reputable online directories, and partner business websites is very valuable. Search engines see these links as recommendations from other entities and will in turn provide better search results as well as additional traffic. However, we must stress that incoming links need to appear on REPUTABLE websites and resources only.
Every company needs a website in order to be seen by an increasingly mobile and web-savvy generation, but the website also needs to be optimized for search engines in order to rank high and drive traffic. Contact Image Management today to schedule a no obligation consultation for a search engine-optimized, custom branded website for your company.