What is SEO? Image Management, Milwaukee's best website design and SEO company, offers advice!

In today's world, everything's digital. From ordering pizza to purchasing a car to finding a date, the world is on Google – including, hopefully, your business. Or is it? It's one thing to design a website that looks professional and sleek. It can even have nice pictures or video to offer more insight into your mission.

But, if no one can find your company on Google, does it really exist?

This question can be akin to the age-old philosophy query:

If a tree falls in a forest with no one around, does it even make a sound?

Your business or organization's website needs to rank high on Google. In a recent study, under 1% of Google searchers clicked on something from the second page (yikes! hold the phone!), and about 1/3rd of the clicks were for the first listing (pow, pow!). We've got a nice graph detailing the breakdown below. Whoa, baby!

So, how can we boost your website ranking, you ask? Search Engine Optimization, otherwise known as SEO, is your answer. SEO aids your organic placement and click-thru-rate (CTR), meaning it is not a paid listing (unlike Search Engine Marketing, shortened SEM).

SEO is broken into two categories: on-page SEO and off-page SEO. On-page SEO optimizes the content and structure of the website itself. This includes keyword-integration, the quality of the content copy, and website speed, security, and code quality. Off-page SEO includes links from other websites, including the number and quality of links (social media or other websites) and clicks to your website. Google Ads, or SEM, can aid in growing your popularity.

SEO can be a tricky game as Google's algorithm is in a constant change of motion – but luckily, you've found the experts. Our team at Image Management takes pride in providing SEO to Milwaukee, Racine, Kenosha, Chicago, and national companies of all kinds, improving their online placement through continual maintenance.

If your company or organization is interested in bettering your Google ranking, contact our team to begin an SEO plan or website design revamp today!


Image Management offers website design and SEO advice for higher Google ranking

^ The 'position' refers to your organic website's Google position, and the CTR stands for 'click thru rate,' referring to the amount of viewer clicks per listing.

Published on May 20, 2021