A challenge for marketing teams is choosing which channels of brand outreach to use. There's Facebook, LinkedIn, Twitter, Youtube, Instagram, Pinterest, Tumblr, site blog, email, podcasts... where does one begin? Does every company need to use every platform?
Choosing which media outlets can be most successful (and relevant) is important.
For example, if you own a Mexican restaurant, Instagram is a must. Posting daily pictures of customers drinking a margarita, eating a taco, or enjoying fresh guacamole will create a buzz. A CNC Machining company, however, may want to think twice before investing in Instagram.
Here are the big questions to ponder:
- Who is your audience?
- Where’s your audience, digitally speaking?
- What’s your plan for delivery?
To sum it all up: if you could boost your clientele through having a kick butt Facebook, Instagram, blog, podcast, etc., then
jump in head first.
The internet is your oyster. Contact Image Management to help develop your website design and social media plan today!