In the fast-moving world of digital marketing, real success doesn’t just come from throwing money at different digital platforms and hoping it all works out. It comes from partnership, clarity, and consistency. That’s exactly what we’ve seen play out over the last few years with one of our clients.
Long-Term Client/Agency Partnerships Pay Off
Since 2022, we’ve managed Guardian Well & Septic’s Google Search Ads. They are a company in the septic and environmental services industry. Over the years, their campaigns have consistently generated phone calls and contact form conversions, week over week.
But as of recently, we took a deeper look.
We analyzed their full investment, which included their website build, hosting, ongoing maintenance, and ad spend since November 2022 . We looked at how many leads came from Google Ads, what each sale is typically worth (AOV), and how many of those leads are likely to turn into paying customers. After running these numbers, we calculated a return on investment (ROI) of over 400% since 2022.
That’s not a typo.
A Numbers-Backed Success Story
This ROI figure was built on accurate, confirmed data:
- Average order value (AOV)
- Verified conversion rates from phone calls driven by ads
- Transparent input from the client on actual revenue
This kind of outcome isn’t magic. It’s the result of alignment between client and agency. One thing this campaign reinforced — and something we always share with new partners — is this:
Google Ads' success is only as strong as the data behind it.
When clients hold back critical information like average order value, true revenue numbers, or conversion quality, it limits what we can optimize for. But when there's transparency and trust, we’re able to build campaigns that reflect real business goals, not just surface-level metrics.
When clients are willing to share a number, even at a high level, it makes a huge difference in how well we can shape their marketing strategy. For example:
- How much the business is making now vs. where they want to be
- What an average customer spends on a service or product
- How much they’re comfortable investing in marketing
- How often leads actually turn into paying customers
When we have even a general understanding of these numbers, we’re able to build campaigns that are focused on real results that bring actual growth.
Google Ads and Your Website
It’s important to note that this wasn’t just an “ads-only” win. Guardian Well & Septic has been part of our website maintenance program, meaning performance wasn’t hindered by a neglected site or outdated infrastructure.
The synergy between website upkeep and ad strategy played a huge role in overall results.
How Our Clients See Real ROI from Digital Marketing
This client set a realistic budget, trusted the process, and stayed engaged. Their business has grown. In fact, they’re in the process of acquiring another company. This move has been partially fueled by the success of their marketing strategy.
Takeaway:
If you're looking for success with Google Ads, you need to be open about your current business metrics, and realistic about how you can improve them. When clients and marketers share data, insights, and goals transparently, the results can be game-changing, just like they were for Guardian Well & Septic.
Published on March 26, 2025