You can have the best business or product out there...
...but if no one hears about it, what's the point? And similarly, just because you have a website on the internet does not mean people will visit it in droves. Instead, you must promote your website strategically using pertinent search engine optimization (SEO) and other marketing strategies, many of which are free!
Website SEO
Once determining the proper keywords for your industry's niche market, implementing proper SEO into your website is crucial. Using long-tailed keywords (three and four keyword phrases which are very specific to whatever you are selling) are important to include for SEO, as these lead to website visitors who are searching for exactly what you have. These long-tailed keywords lead to less searches, but the traffic from them is more focused. Short-tailed keywords are more general terms, often leading to more clicks but from a broader audience. Both types of keywords are crucial for SEO on your website, and these keywords should be included in the title, headings, the verbiage on the page, the image alt tags, and in the meta descriptions, all of which are paramount for SEO on your website. Promoting your website using SEO is truly the ideal way to gain a higher Google ranking and gain traffic naturally.
Signature Branding
This one's easy. We all have email addresses, right? Adding your website link and clickable logo to your email signature is a simple way to gain attention for your brand and lead to clicks on your website. And, as many are using phones for email, it's important to have a mobile-friendly website, which also plays into SEO and Google ranking.
Stay tuned for more free ways to promote your website next month! And contact our team at Image Management for your Milwaukee, Racine, Kenosha, and Chicago website design, website development, SEO, and Google marketing needs!
Published on August 21, 2019