When businesses face financial pressure, marketing, particularly in digital realms like website development, SEO, social media management, and Google Ads, is often prematurely cut.
"It seems logical," the thinking goes. "Reduce spending on these seemingly optional areas to save money." After all, a new website, SEO optimization, social media campaigns, and Google Ads can appear complex and their immediate ROI hard to quantify.
Published on February 27, 2025 by