Companies are beginning to understand the treasures involved in having a blog on their website.
If your company website hasn't yet jumped on board the 'blogging' train, your competitors WITH a blog are likely gaining momentum without you. (sorry to be blunt, it's because we love you!)
We’re all here because we have a website. Maybe it's brand new, just weighing in at one month old, or maybe you’ve had it for a good year now, or even maybe it’s been around for almost half a century. Whatever the case may be, there is always room for improvement!
I have been a professional photography and marketing archivist since 1990. It started with art boards, negatives and slides. Then we were able to burn files to disks, CD's and DVD's. Now of course we have many servers and rarely need to hold a marketing asset in our hands.
Image Management prides itself in its website design and website hosting services. What many don't know, however, is that Image Management has a state-of-the-art photography and video division. With a professional cameraman, photographer, and video editor on staff, the IM photo and video sector is on-par with the websites.
Image Management was approached by high school golf standout Sarah Busey, looking for an edge for college recruiting. Image Management coordinated, shot, and edited the video. Sarah can now send the link directly to college coaches to catch their interest!
Image Management recently created a website for Device Mechanics, a leading cell phone, tablet, and electronic device repair company in the Southeastern Wisconsin area. Image Management created a clean, eye-catching website design for the new company. The Device Mechanics website is responsive, meaning text and images realign on phones and tablets for an easy, comfortable read.
It is crucial for a business to ensure that potential customers can easily discover their website through search engines. Optimally, a business website should appear within the first page of search results. This placement will ensure high visibility and an increase in website traffic and customer contact. Achieving and retaining this first page ranking takes time and effort. One technique that can help expedite this process is the addition of new content to a website on a regular basis through a news feed.
Imagine the following: You decide to go all out and visit a 5 star restaurant for a lavish meal. The venue is amazing, the patrons are well dressed and the atmosphere is top notch. You are handed the menu and the descriptions of the meals whet your appetite for a fantastic meal. Finally the meal arrives. You are surprised. While the description of your meal was accurate, they have packaged it in a paper bag and wrapped it up in something reminiscent of your local fast food joint.
At the birth of the World Wide Web, webpages were just that – static, unchanging pages of text connected to one another through “hyperlinks.” Eventually webpages came to include images, sounds, and video, but their nature remained the same. When truly interactive features were necessary, website developers often created them for proprietary browser plugins like Java and Adobe Flash. This meant confining the most interesting interactive elements to a small box within the webpage.
Social networking can help a business large or small increase their public awareness, gain contacts, and get their business’ “face” out to millions. Social networking sites such as Facebook, Twitter, and LinkedIn are in a sense a modern concept of the six degrees of separation. A business can follow certain people or companies and those in turn can follow your company. Followers from all over the world can find your company. Being able to increase your viewing public without actually going to each individual person or business is a huge advantage for the modern company.
Though social media has diminished its use in other ways, email is still a crucial communication tool in the business world. According to a recent study by the McKinsey Global Institute, the average office-based employee spends as much as a quarter of their day reading and responding to email. With everyone spending so much time on email, it may be easy to think that one has mastered the art of email writing.