Designing the right logo for your business can be an intimidating process. Your logo is the centerpiece of your corporate branding. It needs to create instant recognition while conveying the personality of your company. Effective logo design requires active participation from both the client and the designer. This article describes important considerations to anyone looking to design or re-design their logo.


Published on November 27, 2012

Many see their website as just a virtual billboard, offering clients a visually appealing advertisement that will eventually translate to sales. While establishing your brand is a crucial first step, there are many other goals that your website can achieve to increase sales and customer loyalty. These include providing comprehensive resources to educate clients, increasing communication with existing clients, and generating direct sales through e-commerce.


Published on November 27, 2012

At Image Management, we sometimes encounter ideas that seem to stick around the website development field despite being dated or incomplete. Three of the most common misconceptions are discussed below.

Misconception One: A website’s primary purpose is always to attract potential clients.


Published on October 12, 2012

Everything works great with a new computer. Then little by little, performance degrades. It seems to happen inevitably with any computer. Here are a few simple tips anyone can do to keep their computer running well.


Published on October 12, 2012