There's nothing better than the smell of a new car. The brand new interior, shiny glass, and slippery leather seats makes for a smooth, enjoyable, worry-free ride.

But what about website designs? Are there any perks for building a new website?

Absolutely.

Fuhrman Insurance, a 35-year old Racine-based company, launched their first website in 2007. Last month, they knew it was time for an upgrade.

The Image Management team developed a clean, streamlined website for Fuhrman Insurance, revitalizing their outdated website design and making it brand new.

Chu Crew Orthodontics has been producing beautiful smiles for over 20 years. They also had a website to showcase their outstanding results. However, the website editing system needed a bit of "alignment" in order for the Chu Crew staff to update the website.

Image Management was able to retain the existing website design for Dr. Gary Chu while integrating an updated website editor system.

Wisconsin Metal Products has been providing quality metal stamping services to its customers for 100 years. To celebrate this milestone and revitalize their branding, WMP turned to Image Management.

The process started with the development of a new logo reflecting modern techniques while referencing WMP's rich history. The logo was only the first step in the branding process for Wisconsin Metal Products. Image Management worked side by side WMP staff in the development of a brochure discussing their history, facilities, and capabilities. 

We love our clients. We play no favorites, they are all stars in our book. But it just so happens, one of our clients actually is a star: an NBA star, that is. Caron Butler, a National Champion with the Dallas Mavericks and 2-time All-Star, who has played for nine NBA teams and currently plays for the Sacramento Kings, chose Image Management (IM) to create and maintain his website: CaronButler.com.

As you read this, I will be on a 240-mile bicycle ride. On Wednesday, at 5:00 AM, I will be leaving my house in Caledonia, WI with my sights set on a 12-hour ride to overnight in Madison via the Glacial Drumlin Trail, then on northward for another 12 hours to Stevens Point, arriving at dusk on Thursday.

Working for a website company, there’s one question I get asked ALL. THE. TIME. “So, Paige, how exactly can I get my company to show up 1st on Google?” My answer is easier than you think.

The two most important ways to show up high on the Google rankings is by having a mobile-friendly website (otherwise known as responsive design) and starting a Google AdWords campaign. The best part about my answer is that we at Image Management specialize in providing both of these important services.

A few weeks ago, Claire and I went on the 4th Annual KISS Cruise. We set sail on the Norwegian Pearl out of Miami.

Now – I know what you’re thinking. Of all the activities we could be doing, why the KISS Cruise? My response: Why not? It was a great time! The experience was different and new for us.

Don’t get me wrong, I had been a KISS fan since their beginning. I was thirteen years old when I bought my first KISS album. But since then I moved on and somewhat forgot about them – until now.

Budweiser. AT&T. Chevrolet. McDonalds. Geico. Macy’s. State Farm.

What do these companies have in common? There’s no doubt you’ve heard of them all. You’ve seen them on Super Bowl commercials, you’ve heard them on the radio, you’ve driven past their bus advertisements.

These seven businesses all have colossal advertising budgets. They each claimed a spot on the Top 25 Biggest Marketing Spenders list for 2013.

“Yeah, that’s great Paige. What does that have to do with me? My company has (fill in blank) for a budget, not millions like them.”

Of all the phone apps available today, text messaging reigns. Apps that send messages through the SMS (Short Message Service) protocol are still by far the most widely used phone applications. 81% of cell phone users text, and do so just as often as they make phone calls. SMS use on today’s scale is a cultural phenomenon with its roots in a long series of technological advances.

It is crucial for a business to ensure that potential customers can easily discover their website through search engines. Optimally, a business website should appear within the first page of search results. This placement will ensure high visibility and an increase in website traffic and customer contact. Achieving and retaining this first page ranking takes time and effort. One technique that can help expedite this process is the addition of new content to a website on a regular basis through a news feed.