Everyone wants their business to be seen. No one wants to be the 'overlooked, forgotten, or dying' company; we all want to grow. But with so many companies in each industry, how can we stand out?

The answer begins with one concept: a brand.

Some ignore the thought of creating a legitimate brand. They overlook choosing a color scheme, focus, and target customer base; instead 'going with the flow' and focusing only on their day-to-day work.