The algorithm for Google's search feature is changing daily, and the list of items to check off for perfect search engine optimization is quite demanding. With the world going more digital and organic ranking of websites becoming more of a factor than ever, it's important that businesses are ready – complete with an SEO plan-of-action.

When performing SEO on a website, it can be confusing where to start, especially with the times changing so quickly. However, optimizing your website speed is a sure-fire way to benefit your website's Google ranking!

Like we discussed last month, a stellar website has a sleek design, optimal search engine optimization (SEO), attention-grabbing copy, and lead generating info. But... what do all these attributes have in common, you ask?

They are all a form of WEBSITE CONTENT!

The average lifespan of a website is two years and seven months. So, if your business, brand, or organization hasn't recently tackled a website design and content revision, it means there's probably one looming on the horizon!

We all know what makes for a great website – a sleek design, optimal search engine optimization (SEO), attention-grabbing copy, lead generating info... but what do all of these aspects have in common, you ask? What's it boil down to? The WEBSITE CONTENT!

2020 has been a whirlwind year for everyone. Virtually every business has had to make some changes in how, when and/or to whom they provide their services or products. The struggle then is how to convey this information to your current and potential clients. The answer is easy: through your website. As we have mentioned in a past article, How to Stand Out on Google, people are using the internet more and more to find the information that they need, especially now when face-to-face communication is discouraged.