How does your website get traffic? How are potential leads finding you? Organically on Google? Social media? Google/Bing ads or remarketing efforts? Or, just word of mouth?
SEO is important, and it plays a major role in your search engine ranking. The first web-page result on Google has a 33% chance of getting clicked – that's one-third of the prospect pool. And 75% of people won't even click on the second page of results. Oof!
With spammers and hackers becoming more aggressive, every option to help secure your company's online presence and digital data should be considered. One of these methods of online security is an SSL (Secure Socket Layer) Certificate for your website.
One of the most irritating and sometimes dangerous aspects of the online world are spam emails. At the least, these uninvited messages can clog up inboxes – at the worst, they can imbed a virus into your computer system.
As the online world evolves, so does the trickery and delivery methods of spammers. A common tool used by spammers is a spambot – this is a program designed to harvest emails from the internet in order to build a mailing list with which unsolicited spam emails are delivered to. A spambot is a program – not a live individual – submitting these junk emails.
Whether you've had a website for a long time or you're just beginning your web design now, you've probably heard the magic term 'SEO.' SEO stands for Search Engine Optimization, and it's considered one of the most impactful tactics to use for Google, Bing, and Yahoo website placement.
The tough part is, Google is updating their algorithm crawlers so often that strong SEO practices must be monitored on a regular basis, and if done well, can improve a website's ranking on SERP's (search engine page results).
Every lasting brand evolves in some capacity over years of business, so your website should evolve, too! No business wants a website design that's stuck in the past. Look out for these four signs proving your Milwaukee, Chicago, Racine, or Kenosha-based business website design needs a revamp!
"Can Google really increase my website leads?"
"Are search engines really that relevant?"
"Do I need to keep our website listing on the first page?"
...we propose something more sustainable: growing your business and receiving more leads.
Business is simple - give the people what they want, and they'll keep coming back. Yet, if they can't find you - how can you give them what they want? If they don't know you exist - how can you exceed their expectations so they become a repeat customer?
Image Management's Paige Weslaski recently published a book, Grow Up: Growing Your Business & Yourself, describing how to GROW your business to the top! Here's the synopsis:
These days, companies must go above and beyond to stand out. Whether it be their work quality, advertising strategy, website design (with high-end SEO), or office culture, it's important for companies everywhere to be DiFfErEnT.
Seth Godin, famous author, agrees companies must stand out in order to be noticed. “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible,” he explains.
Make a powerful statement at your next event with custom-designed trade show booths and displays that draw in visitors and clearly communicate your brand's value. From large-format backdrops and pop-up banners to interactive kiosks and signage, we design cohesive and visually striking materials that ensure your presence is memorable and effective. Our goal is to help you create an immersive experience that attracts potential clients, facilitates conversations, and leaves a lasting positive impression long after the show ends.