You can have the best business or product out there...

...but if no one hears about it, what's the point? And similarly, just because you have a website on the internet does not mean people will visit it in droves. Instead, you must promote your website strategically using pertinent search engine optimization (SEO) and other marketing strategies, many of which are free!

How does your website get traffic? How are potential leads finding you? Organically on Google? Social media? Google/Bing ads or remarketing efforts? Or, just word of mouth?

SEO is important, and it plays a major role in your search engine ranking. The first web-page result on Google has a 33% chance of getting clicked – that's one-third of the prospect pool. And 75% of people won't even click on the second page of results. Oof!

Now, more than ever, security for your organization's website is of the utmost importance.

With spammers and hackers becoming more aggressive, every option to help secure your company's online presence and digital data should be considered. One of these methods of online security is an SSL (Secure Socket Layer) Certificate for your website.

One of the most irritating and sometimes dangerous aspects of the online world are spam emails. At the least, these uninvited messages can clog up inboxes – at the worst, they can imbed a virus into your computer system.

As the online world evolves, so does the trickery and delivery methods of spammers. A common tool used by spammers is a spambot – this is a program designed to harvest emails from the internet in order to build a mailing list with which unsolicited spam emails are delivered to. A spambot is a program – not a live individual – submitting these junk emails.