You can have the best business or product out there...

...but if no one hears about it, what's the point? And similarly, just because you have a website on the internet does not mean people will visit it in droves. Instead, you must promote your website strategically using pertinent search engine optimization (SEO) and other marketing strategies, many of which are free!

How does your website get traffic? How are potential leads finding you? Organically on Google? Social media? Google/Bing ads or remarketing efforts? Or, just word of mouth?

SEO is important, and it plays a major role in your search engine ranking. The first web-page result on Google has a 33% chance of getting clicked – that's one-third of the prospect pool. And 75% of people won't even click on the second page of results. Oof!

Now, more than ever, security for your organization's website is of the utmost importance.

With spammers and hackers becoming more aggressive, every option to help secure your company's online presence and digital data should be considered. One of these methods of online security is an SSL (Secure Socket Layer) Certificate for your website.

One of the most irritating and sometimes dangerous aspects of the online world are spam emails. At the least, these uninvited messages can clog up inboxes – at the worst, they can imbed a virus into your computer system.

As the online world evolves, so does the trickery and delivery methods of spammers. A common tool used by spammers is a spambot – this is a program designed to harvest emails from the internet in order to build a mailing list with which unsolicited spam emails are delivered to. A spambot is a program – not a live individual – submitting these junk emails.

Whether you've had a website for a long time or you're just beginning your web design now, you've probably heard the magic term 'SEO.' SEO stands for Search Engine Optimization, and it's considered one of the most impactful tactics to use for Google, Bing, and Yahoo website placement.

The tough part is, Google is updating their algorithm crawlers so often that strong SEO practices must be monitored on a regular basis, and if done well, can improve a website's ranking on SERP's (search engine page results).

Every lasting brand evolves in some capacity over years of business, so your website should evolve, too! No business wants a website design that's stuck in the past. Look out for these four signs proving your Milwaukee, Chicago, Racine, or Kenosha-based business website design needs a revamp!

"Can Google really increase my website leads?"
"Are search engines really that relevant?"
"Do I need to keep our website listing on the first page?"

While traditional 2019 resolutions may include chugging green smoothies or logging miles on the treadmill...

...we propose something more sustainable: growing your business and receiving more leads.

Business is simple - give the people what they want, and they'll keep coming back. Yet, if they can't find you - how can you give them what they want? If they don't know you exist - how can you exceed their expectations so they become a repeat customer?

Image Management's Paige Weslaski recently published a book, Grow Up: Growing Your Business & Yourself, describing how to GROW your business to the top! Here's the synopsis: