A challenge for marketing teams is choosing which channels of brand outreach to use. There's Facebook, LinkedIn, Twitter, Youtube, Instagram, Pinterest, Tumblr, site blog, email, podcasts... where does one begin? Does every company need to use every platform?
Choosing which media outlets can be most successful (and relevant) for your company or organization is important.
Fashion trends ebb and flow. The clothing styles that were on the cover of Vogue five years ago are definitely not the same trends we're seeing on this year's runway.
Website design trends are no different than fashion; it morphs year to year. As desktop and mobile technology advances, aesthetics and user interface of websites change.
The very styles that were cool and trendy a few years back have grown dull and stale.
With 2017 around the corner, it's the perfect time to take a long look at your website design to distinguish what needs a revamp!
If your company has a blog, or you personally have a blog, you may have thousands of daily views. Or... you may have zero. Does your website blog need some lovin' to bring in traffic? Image Management has listed several factors to build up page views on your blog!
Did you catch that? We misspelled Guerrilla marketing... but it got your attention, didn't it?
Guerrilla marketing is an advertisement strategy concept for businesses to promote their services in an unconventional way with little budget to spend.
And if gorillas are involved... even better.
Guerrilla marketing involves high energy and imagination focusing on grasping the attention of the public.
When people come to your house for the holidays, you want everything to look perfect. The turkey is in the oven, the mistletoe is hung in place, and music is softly playing in the background.
Your website should be no different - when guests open your website, everything should be perfect. Just like your holiday guests, you want them to have a good experience!
Here are practical ways to make your website guests come back again and again:
Companies are beginning to understand the treasures involved in having a blog on their website.
If your company website hasn't yet jumped on board the 'blogging' train, your competitors WITH a blog are likely gaining momentum without you. (sorry to be blunt, it's because we love you!)
Responsive website design aims at crafting websites to provide an optimal viewing and interaction experience — easy reading and navigation with a minimum of resizing, panning, and sideways scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).
It’s been a known fact how businesses can outrank competition on Google listings by having a domain name with a keyword within it. Search an industry and you may notice that often the top results are there because they have the keyword within the URL itself.
Try searching something such as "Los Angeles web design," for example, and often the top few links have "Los Angeles" and/or "web design" in the domain.
People are often confused by the terms 'SEO' and 'SEM.' What do they mean? Should your company be using one or the other? What are the differences? Are they worth it?
Let's begin by breaking down the terms:
The definition of SEO: The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
We’re all here because we have a website. Maybe it's brand new, just weighing in at one month old, or maybe you’ve had it for a good year now, or even maybe it’s been around for almost half a century. Whatever the case may be, there is always room for improvement!